One of the best things about running a shop is that you can meet different characters as your customers. There are so many types of shopping styles. Every person is different, and so is their shopping style. Some of the shoppers are very easy to handle as they prefer small talks.
But some of them feel like they are on a mission which only wants to get in and out of the shop. If you want to know about different types of shopping styles, then you are suggested to have a look at the points that are mentioned below.
Showroomer style
The showroomers are those people who come to the shop and check the products but will not buy it from you. They will prefer to buy it online where they find a better price for it. You can easily spot them because these are the people who usually compare the prices with the help of apps. Many retailers deal with these people by matching the price of their competitors.
Well-informed shopping style
Most of the modern buyers will fall into this category because they gain all the knowledge about the product through the internet. They do complete research before buying the product. These are the people who compare the prices, check on the reviews, and read the description of the product which they are willing to purchase. Whenever they walk in the store, they have a whole lot of information about what you have to offers.
Impulse buyer style
These are the shoppers who will come to the shop to buy a pair of socks but will go home with three bags of stuff. They mostly have overflowing wardrobe because they make purchases of the products which they don’t even need. They make an instant decision. These buyers are the dream of the marketers because they take very little time to make a decision to buy the product. These are the people who are likely to overspend the money.
Bargain hunter style
These are armed with coupons, rewards, and deals. The bargainer is the shoppers who straightly go to the sale section and purchase from that stack. These types of shoppers are experts in buying products at less rate. They also have a reputation among friends and family because they are able to find products that are so low in the price.
brand loyalist style
The brand loyalist is the one who likes to stick at a brand. You can find them camped at the apple store before the launch of a new iPhone. This is not because they want a new phone, but they like to show their loyalty to the brand itself by buying products from them. They will not shift to another brand even though the product of the competitor is far better. These are not the only brand lover, but they are also pledged to the shop as they will buy everything which that shop has to offer.
